Shetland Amenity Trust recognises the importance of protecting the privacy of anyone who visits the Shetland Wool Week Website (https://www.shetlandwoolweek.com). This Privacy Statement sets out the policy adopted by Shetland Amenity Trust towards the collection and use of information obtained from those visiting and using the Shetland Wool Week website.
Shetland Amenity Trust (referred to as “we”, “us” or “our” in this privacy notice) is the data controller and as such is responsible for your personal data.
By providing us with your information you confirm that you are over 13 years of age. If you have any queries, please get in touch with us.
This notice informs you of our policy regarding information we hold and record about you. It sets out the conditions under which we may process personal information that you provide to us. It covers information that could identify you (“personal information”) and information that could not identify you. In the context of the law “process” means to collect, store, transfer, use or otherwise act on information.
We take the protection of your privacy and confidentiality seriously. We understand that all visitors to our website are entitled to trust that their personal information will not be used for any purpose unintended by them, and will not accidentally be transferred to a third party.
We undertake to preserve the confidentiality of all information you provide to us, and trust that you reciprocate.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by contacting us.
Our policy complies with UK law including the requirements of General Data Protection Regulations and Privacy and Electronic Communications Regulations (PECR).
|Legal name||Shetland Amenity Trust|
|Postal address||Shetland Wool Week, Shetland Museum & Archives, Hay’s Dock, Lerwick, Shetland, ZE1 0WP|
Shetland Wool Week is operated by the Shetland Amenity Trust, a charity registered in Scotland (No. SCO17505).
The law requires that we process personal information under one of six defined bases and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.
If the basis changes then, if required by law, we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.
When you contact us about a service we provide as part of our business, create an account on our website (buy a product or service from us, or otherwise agree to our terms and conditions) a contract is formed between you and us. Any processing of information that may lead to a contract – e.g. contacting us to enquire about a service or product – is also processed in this way as it may lead to a contractual obligation.
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.
We may use it in order to:
We process this information on the basis there is a contract between you and us, or that you have requested we use the information before we enter into a legal contract.
Additionally, we may aggregate this information in a general way and use it to provide information to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual are not personally identifiable.
Through certain actions when there is no contractual relationship between us, such as when you browse our website or ask us to provide you with more information about our business, products or services, you are providing your consent to us to process information that may be personal information.
Wherever possible, we aim to obtain your explicit consent to process this information.
Sometimes you might give your consent implicitly, such as when you send us a message by email to which you would reasonably expect us to reply.
Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide information, for example to monitor the performance of a particular page on our website.
We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing us, or by choosing to unsubscribe from emails that we send you.
We may process information on the basis there is a legitimate interest, either to you or to us, in doing so. Where we process your information on this basis, we do so after having given careful consideration to:
For example, we may process your data on this basis for the purposes of:
We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation, such as HMRC tax or insurance obligations.
We may be required to give information to legal authorities if they request it or if they have the proper authorisation such as a search warrant or court order. This may include your personal information.
When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.
We record your request and our reply in order to increase the efficiency of our business.
We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.
If you complain about any of the content on our website, we shall investigate your complaint.
If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.
If we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint.
If your complaint reasonably requires us to contact another party, we may decide to give that party some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.
We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.
Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.
Some examples of how cookies may be used:
Local storage is a component of the Web storage application programming interface. It is a method by which Web pages locally store named key/value pairs inside a client’s Web browser. Similar to cookies, this saved data exists even when you close a browser tab, surf away from the current website or close the main browser.
You can find more information about the individual cookie and local storage data we use and the purposes for which we use them below:
|Cookie / Local Storage||Example Name(s)||Purpose|
|Cookie Consent||cookieconsent_status||This cookie stores the status of the cookie consent message that appears when you first use this website.|
Shopify uses a range of cookies for the following purposes:
User-centric security cookies – Used to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
Multimedia content player session cookies (flash cookies) – These are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
Load balancing session cookies – These are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
User interface customization persistent cookies – These are used to store a user’s preference regarding a service across web pages.
Your web browser should allow you to delete any cookies or local storage that you choose. It also should allow you to prevent or limit their use.
Requests by your web browser to our servers for web pages and other content on our website are recorded.
We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.
We use this information in aggregate to assess webpage popularity and server performance.
If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.
Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use. No such information is personally identifiable to you.
We may use the following third-party service providers named below to process and store your data:
|The Little Box Office||We use The Little Box Office (The Little Box Office Limited) to provide our online box office service for purchasing tickets to Shetland Wool Week events. For more information visit: https://www.thelittleboxoffice.com|
|NB Communication Ltd||We use NB Communication Ltd – https://www.nbcommunication.com/ – to provide marketing services on our behalf.|
|cdnjs.com||We use cdnjs – https://cdnjs.com/ – to provide hosting for some code libraries used by this website.|
This website is hosted in the United Kingdom.
We may also use outsourced services in countries outside the European Union from time to time in other aspects of our business.
Accordingly, data obtained within the UK or any other country could be processed outside the European Union.
For example, some of the software our website uses may have been developed in the United States of America or in Australia.
We use the following safeguards with respect to data transferred outside the European Union:
You have the right to ask us not to process your personal information for marketing purposes. If you do not wish to receive further communication from us please contact us.
To obtain a copy of any information that is not provided on our website you may send us a request. After receiving the request, we will confirm we have received your request and will provide you with the information within the 28 day period required.
If you wish us to remove personally identifiable information from our website, please contact us. This may limit the service we can provide to you.
When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.
When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
We do not sell products or provide services for purchase by children, nor do we market to children.
If you are under 18, you may use our website only with consent from a parent or guardian.
If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner’s Office. This can be done at https://ico.org.uk/concerns/
Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:
For up to date information on your rights under the General Data Protection Regulations, please check the website of the Information Commissioner: ico.org.uk.